Full Branding

When ITV Productions became ITV Studios, they needed a new identity to reflect their positioning as the world’s leading creator and distributor of multi-platform entertainment. Our flexible animation reflects both the variety of output and the emotive ups and downs of watching quality TV. It also uses colours from the previous identities of Granada and ITV Productions coming together in one. The brand is now internationally recognised as a major creative force, and ITV Studios has been adopted as the umbrella brand for all ITV’s sales, production and international sectors.

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