An opportunity to reposition the Antler business as a challenger brand that embraces change and exudes confidence. The new brand identity is built on the culture and flair of British design and underpinned by heritage, history and craft. This fresh, bold identity marries a fun and playful tone of voice with sophisticated imagery by acclaimed photographer Matthew Shave.
To bring the playful personality to life, we took a reductive approach when art directing the photography. Using bold colour and simple shapes with a combination of still life mixed with fashion photography to give it some energy and to bring it to life.