Courage Yard
Creative Strategy / Brand Identity / Copywriting / Film / Signage / Website
A modern, vibrant identity was created for Courage Yard, Columbia Threadneedle’s new mixed-use redevelopment scheme. On the former site of the Courage Brewery in Shad Thames, the brand focuses on the unique ‘work / play’ aspect of its location. Tapping into the colourful history of the area, the identity combines Victorian style illustrations with playful messaging to communicate the local amenities available and vision for the development.