Process

With a curious mind and
sharp insight — we listen,
explore and challenge.

Bringing brands to life
since 2004.

Vivid green and blue palm-tree backdrop with the Urban Golf logotype overlaid in white script
Black-and-white studio portrait of a woman facing the camera with a calm expression
Woman in a black dress, blindfolded, holding a spoon against a deep red backdrop with fruit arranged in front of her
Close-up of a designer reviewing printed black-and-white photographs at a desk. Video of backstage photoshoot
Black-and-white illustrated Stagolee's logo featuring a stylised character and bold distressed typography
Group photo of the Mammal team and client team smiling at an awards event backdrop, the Creative Pool 2025, while holding a trophy
Fashion model posing with luxury luggage against a warm brown backdrop
MWA Architecture logo animation
Cream-coloured print with a blue pirate illustration and the text “Work like a captain, play like a pirate.
Wrap up of a bus with botanical illustrations and typographic layout titled “Naturally Well Connected.”
Video of a sharp eagle
The Evolution Of A Mammal Brand

Discovery

Get close to what matters.

We get close to the challenge—asking, listening and observing. Through workshops, research and conversations with key stakeholders and audiences, we uncover the truths, tensions and opportunities that will shape everything to come.

Strategy

Define the direction.

We translate insight into direction by distilling what we’ve learned into a clear, strategic framework that defines purpose, values, behaviours and proposition, guiding the brand forward with clarity, intent and a strong point of difference.

Design

Bringing the brand to life.

With the foundations in place, we bring the brand to life. Visual identity, tone of voice and design systems—all crafted to express the brand’s character, connect with its audience and stand out where it matters most.

Application

Where everything comes together.

We apply the identity across the all the touchpoints it needs—online, in print, in motion or in the hands of your audience. Every detail considered, every experience consistent, 
every execution built to perform.

Proud Members Of The Pack
What the pack says

Mammal created impactful marketing materials for the launch of a major office scheme — a highly creative, professional, and ideas-driven team delivering outstanding results.

Rachel Lacklison, Senior Asset Manager
Kingsbridge

Mammal 100% delivered on creating a bold and impactful brand identity and go-to-market strategy that clearly reflected the strong ESG credentials of the building.

James Gillet, Director
Savills

Joe and his team were immensely helpful with every aspect of our branding, making the whole process enjoyable, exciting, and a pleasure from start to finish.

Richie Squire, Founder
Oykel

Mammal
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