Ida
Name Generation / Positioning / Branding / Digital

Branding Connecterra's flagship product
Ida’s waterproof, shockproof and sturdy trackers fit around cows necks and collects data which is analysed and provides insight and actions to the farmer through easy to understand data visualisations on their smartphone / tablet. Mammal generated a name and brand along with positioning that brought the product to life and gave it a personality that users would interact with.