x+why
Creative Strategy / Brand Identity / Copywriting / Print
Our aim was to create a brand that could, ‘unite, inspire and amplify’, reflecting x+why’s purpose driven beliefs of ‘inspiring change not forcing it’. Working alongside Squire & Partners Interiors team we created a striking identity, with a strong tone of voice that brought the concept of ‘Why?’ to life. This brand ethos is further reinforced with the inspiring events and wellbeing activities that are held for their members.