An identity that flourishes during the Chelsea Flower Show

Chelsea in Bloom

Brand Identity / Print / Website

Mammal have worked with Cadogan on Chelsea in Bloom for six consecutive years – an annual floral art show which coincides with the iconic RHS Chelsea Flower Show. This floral celebration sees Chelsea’s best retailers adorn their stores with breath-taking displays to compete for coveted awards. Thinking about Her Majesty Queen Elizabeth’s Jubilee our vision was to celebrate the monarch and everything British in this campaign. We created a playful and expressive identity that encapsulated all the different traditions we have in Britain.