An identity that flourished during the Chelsea Flower Show

Chelsea in Bloom

Brand Identity / Print / Website

Mammal have worked with Cadogan on Chelsea in Bloom for six consecutive years – an annual floral art show which coincides with the iconic RHS Chelsea Flower Show. This floral celebration sees Chelsea’s best retailers adorn their stores with breath-taking displays to compete for coveted awards. Teaming up with Plastic Oceans UK, Cadogan’s vision for 2019 was to raise awareness about plastic pollution in our oceans. We created a bold and expressive identity that encapsulated 2019’s theme ‘Under the Sea’, using coral to represent the living, breathing lungs of the ocean.