Fizzy Living asked us to help raise brand awareness and double the number of enquiries a month. Many people hadn’t heard of Fizzy Living so our idea was to create a tube card ad campaign that promoted the benefits of Fizzy in a fun, playful way.
70% of London Underground users are ABC1 which fits Fizzy’s demographic and tube cards are the perfect medium to educate consumers with an average dwell time of 20 minutes for each journey. To add to this, the tube cards provide a welcome distraction for commuters.
The advertising and social media campaign resulted in the Fizzy portfolio increasing its occupancy rate to 99%.
Our brief was to increase the number of rentals at Fizzy Living’s new development in Hayes, best known as being the home of EMI and His Masters Voice. The development was built on the site of the Old Vinyl Factory where 1,000’s of vinyl records were produced which inspired our witty and playful approach to Fizzy Living’s promotional campaign.