An AI for the agriculture industry


Creative Strategy / Name Generation / Brand Identity / Copywriting / Website

The first product of parent company Connecterra, we needed to create a personality for a cow fit bit that uses ai technology to improve productivity in dairy farming. We created Ida, a brand with a sense of humour, bright colours and fun images which farmers can relate to, as well as complimenting the outcome of the data that the tracker provides, healthy, happier cows