New Bridge Street House
Brand Identity / Creative Strategy / Copywriting / Website
New Bridge Street House is a new development in the heart of London overlooking St Pauls. With a 37m green wall and meeting BREEAM’s Excellent and WiredScore’s Gold ratings it is set to become one of the greenest buildings in London. Taking this as inspiration we used Victorian botanical illustrations to highlight the beauty and detail of the building. Combining this with bold, contemporary graphics has created a dynamic and modern identity to reflect the pioneering steps forward the building is taking.