Shaping the future of business automation


Strategy / Brand Identity / Copywriting / Advertising

How do you make the complex simple? The rebrand for Omnimap was about doing just that. A new brand strategy and design identity that helps customers understand how the Omnimap platform can help them streamline workflow and increase productivity.


Through a series of strategic workshops, we delved into the world of end-to-end business automation to uncover what was unique about Omnimap. The brand proposition and design identity were built around the core idea of ‘making the complex simple,’ which is central to everything they do. Clear typography, geometric shapes and a colour palette to reflect the brand values all make up the visual language that delivers content in a way that’s clear, concise and easy to understand.