One St John’s Wood is a new residential development situated in the affluent area of St John’s Wood. The building has a unique setting overlooking the legendary Lord’s cricket ground and sets a new benchmark for luxury living in London. Our concept for the brand identity was ‘luxury meets nature’ which combines the abundance of parks, trees and nature in the local area with the prestigious architecture and interiors of the scheme. The font used for the logotype echoes the chevron pattern used in the landscaping of Henderson’s Nursery that was situated opposite the site in the late nineteenth century. This pattern was also incorporated into architectural elements of the building such as the balconies and flooring.