Urban Golf
Creative Strategy / Brand Identity / Copywriting / Print / Website
We were asked to develop Urban Golfs brand language and tone of voice. Our idea was to reposition Urban Golf as the ‘alternative golf’. We drew inspiration from the larger than life golfing heroes from the 1950’s, characters such as Ben Hogan, Sam Snead, Arnold Palmer and Chi Chi Rodriguez who were the rock ‘n’ roll stars of their time. They shared the same values as Urban Golf – passionate, authentic, playful and rebellious. This in turn led us to draw parallels between music and golf culminating in the line ‘Golf and grooves since 2004’.