A dynamic identity that harnesses the passion of endurance training


Creative Strategy / Brand Identity / Copywriting / Merchandise

Grit. Sweat. Passion. FiftyFive44 delivers elite coaching to professional athletes, future champions, competitive age groups, ambitious executives, and passionate entrepreneurs in the world of endurance sports. Our aim was to build a brand from the ground up to reflect this specialty of elite coaching for high-performance athletes.
Working closely alongside Marcus Hale, the Founder & Elite Coach at FiftyFive44, we learned the ins and outs of the endurance training. FiftyFive44 also integrates science-backed data analysis into their training to give athletes new insight into their performance across all sports. Inspired by the dynamic nature of the sport, the environments the athletes venture into, and the raw power and passion they bring to it, it became clear that FiftyFive44 needed a visual identity to mirror this. Utilising bold typography, gritty black and white photography, combined with hard-hitting copy, we delivered an identity that demonstrates the demanding nature of triathlons and the passionate athletes within the sport.