An identity for a curated portfolio of London’s most unique properties

Hundred Squared

Brand Identity/ Art Direction/ Web Design

Hundred Squared are a property investment company that develops, manages and invests in unique and timeless properties in central London. We visually defined their sub-brands and created the visual identity for Hundred Squared around the idea “to the power of”.

Unlike other property developers Hundred Squared view their portfolio much like an art collection. This informed the website design and brand communications, as well as lead the photography style – focusing on the unique and quirky detail to tell the story of each property in the collection.