Re-positioning a fast growing global hedge fund


Brand Identity / Website Design / Brand Guidelines

Following the refurbishment and expansion of their head office at 100 Bishopsgate, we worked closely with iSAM to develop a clear direction and strategy for the brand, as it moved forward into the future. The unique brand mark echoes the aim of the brief, and was the origin for the patterns, which were created by deconstructing the mark then animated to bring movement and life to brand. Other brand assets – shape, photography and a distinctive font unite together to create a brand language that will appeal to its target audience while remaining both distinctive and different from its competitors.