A new primary school in the heart of King’s Cross

King’s Cross Academy

Brand Identity / Copywriting / Print / Art Direction / Website / Signage

As part of the King’s Cross urban regeneration scheme, Argent asked us to create a brand identity for a new primary academy school located within The Plimsoll Building. King’s Cross Academy is a state-of-the-art facility with exceptionally high standards that celebrates the richness and diversity of its location and population. For the logo we referenced the industrial heritage and history of the local area, using the nearby gas holder and canal as icons which helped to root the school in its environment. A key part of the logo was to give it a loose, hand-drawn feel – as if a child had created it. Child-like illustrations were also used over imagery to help express the motto of the school: ‘Love learning together’.

“We see the Kings Cross Academy as fundamental to the wider regeneration of King’s Cross, becoming a focal point for and delivering benefits to the whole community.”

Argent LLP, sponsor and develope