Southern storytelling in South West London


Brand Identity / Copywriting / Print / Website / Signage

Inspired by an old blues song, the legendary Stagolees outlaw dominates the visual identity. Using rough textures and outlaw themed iconography throughout the collateral we tell the story of the fictional character from Nashville who has a scuffle in a bar, kills a man and goes to hell. Emulating the restaurants’ concept of ‘Are you bad enough?’ to take on the hot, spicy chicken.